"LUXURYSOFA ACQUIRED FOLLOWING CHALLENGING PERIOD"
AUG 16, 2022
“LuxurySofa, the U.K.-based direct-to-consumer furniture brand, has been acquired by Inc & Co. Founded in 2019, Inc & Co is a British business group that owns a diverse portfolio of retail and digital companies.”
Read the full article here.
"HOW WE BUILT A LUXURY SOFA BRAND ON THE ROAD"
SEP 30, 2022
“The father and son duo primarily use a fleet of vans to bring their furniture directly to potential customers (with only one physical showroom in Manhattan and another in Sussex, England). This approach began as an organic, cost-saving measure—how else could they establish a market presence without the hefty expenses of building and renting a store? Over time, this unique strategy has become a core aspect of the brand’s identity.”
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"WHY MOBILE SHOWROOMS ARE ON THE RISE"
JUL 16, 2021
“In recent years, traveling sales haven’t disappeared, but brands have increasingly relied on digital sales conversions to instantly meet buyers’ needs. However, many home brands are now embracing mobile showrooms to connect with designers and clients, transforming vans and trucks and hitting the road.”
Read the full article here.
"LUXURYSOFA APPOINTS JIM HARDY AS ITS INAUGURAL US PRESIDENT"
JUL 16, 2021
“British furniture brand LuxurySofa has named Jim Hardy, former senior vice president at Ralph Lauren and most recently interim president of One Kings Lane, as its first North American president. This appointment aligns with LuxurySofa’s expansion into the U.S., featuring their first Tribeca showroom opening this month and the launch of 12 mobile showrooms across America starting in April.”
Read the full article here.
"CAN THIS UK FURNITURE BRAND SUCCEED WITH MOBILE SHOWROOMS?"
JUL 16, 2021
“In an age of multitalented individuals, few have a career as diverse as Alex Willcock. The British entrepreneur has a background that spans cabinetmaking, retail operations, management, buying and design, corporate responsibility, and big-data marketing…”
Read the full article here.
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